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Our style guide

This style guide helps us keep the voice, tone, and messaging consistent across It specifies both general and specific rules and instructions for grammar, punctuation, and formatting.

About the style guide

The style guide is a living document and we’ll update it whenever testing and feedback tell us there’s a better way to present the content on

This guide is based on the content strategies, content designs, and style guides offered by and's content design guidance's style guide

Please also refer to our content strategy, which has more on our tone and personality.

Content strategy for

Style guide contents

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If you’d like more information, have a question, or want to provide feedback, email

Content last reviewed 21 October 2020.

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