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Our style guide

This style guide helps us keep the voice, tone, and messaging consistent across data.govt.nz. It specifies both general and specific rules and instructions for grammar, punctuation, and formatting.

About the style guide

The style guide is a living document and we’ll update it whenever testing and feedback tell us there’s a better way to present the content on data.govt.nz.

This guide is based on the content strategies, content designs, and style guides offered by govt.nz, digital.govt.nz, and gov.uk.

Govt.nz's style and design guide
Digital.govt.nz's content design guidance
Govt.uk's style guide

Please also refer to our content strategy, which has more on our tone and personality.

Content strategy for data.govt.nz

Style guide contents

Contact us

If you’d like more information, have a question, or want to provide feedback, email datalead@stats.govt.nz.

Content last reviewed 21 October 2020.

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